ABOUT PROJECT

The unreal nature, rich historical and cultural heritage, unforgettable culinary delights, and hospitable people are priceless assets of Vlasina.
In an effort to bring the beauty of the Vlasina region closer to tourists seeking an active vacation and to simultaneously enhance the local hospitality and tourism industry, we have launched the ""Vlasina - Pure Love"" project.
The Coca-Cola system and the United Nations Development Programme (UNDP) have enriched the tourist offerings of Vlasina Lake by developing 47 kilometers of hiking trails as part of the joint initiative ""Vlasina - Pure Love."" This initiative is carried out in partnership with the Municipality of Surdulica and the Tourist Organization of the Municipality of Surdulica. The goal is to promote economic, tourist, and social development in the Vlasina area while preserving the environmen