Breathtaking nature, a rich historical and cultural heritage, unforgettable food and welcoming people — these are the priceless resources of Vlasina.

Wanting to open the doors of the Vlasina region to visitors looking for an active holiday, and at the same time to strengthen local hospitality and tourism businesses, we launched the project “Vlasina – Pure Love”.

The Coca-Cola system and the United Nations Development Programme (UNDP) enriched the tourist offer of Lake Vlasina by developing 47 kilometres of hiking trails as part of the joint initiative “Vlasina – Pure Love”. The initiative is carried out in partnership with the Municipality of Surdulica and the Tourist Organisation of the Municipality of Surdulica.

The project is now expanding to Vardenik — the mountain that rises against the Vlasina plateau on its south-western side. In 2023 Vardenik was declared a Landscape of Outstanding Features, covering 11,012 hectares, in recognition of its exceptional importance for the protection of plants, birds and butterflies. It is managed by the same Tourist Organisation of the Municipality of Surdulica.

With this trail and the “Meet Vardenik” app, that part of the region opens up for the first time — with the same goal: to advance the economic, tourism and social development of the area while protecting its environment.